Bachelor of Business in Marketing

Kaplan Group - Massey University - Auckland Campus

New Zealand,Auckland

 0 Shortlist

36 Months

Duration

CAD 35,920/year

Tuition Fee

CAD 0 FREE

Application Fee

Feb 2025

Apply Date

New Zealand, Auckland

Type: University

Location Type: Urban

Founded: 1927

Total Students: 34,000 +

Int. Students: 5,000 +

Campus Detail

Main Campus Address

Massey University East Precinct Albany Expressway, SH17, Albany, Auckland 0632, New Zealand

Bachelor of Business in Marketing

Program Overview

Learn how to gain business insights, create loyal customers, and plan strategies and solutions to help companies thrive.

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.

When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

  • Social media and digital marketing
  • Marketing communication and advertising
  • Marketing new products
  • Omni-channel retail marketing
  • International marketing
  • Customer intelligence.

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