Associate in Applied Science - Marketing

Spokane Community College

USA,Washington

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24 Months

Duration

CAD 20,466/year

Tuition Fee

CAD 100 FREE

Application Fee

Apply Date

USA, Washington

Type: College

Location Type: Semi-Urban

Founded: 1963

Total Students: 0 +

Campus Detail

Main Campus Address

1810 N Greene St, Spokane, WA 99217, United States

Associate in Applied Science - Marketing

Program Overview

The Marketing program is designed for students who want to specialize in fields involved with the distribution of goods and services from producer to consumer. Students take core business courses followed by marketing specialty courses such as marketing, retailing, advertising and international business. Students are also required to gain work experience as part of the program. There is opportunity for teamwork and leadership experience through participation in college DECA, international management and marketing organization.

All students graduating from this program must have a minimum grade of 2.0 on each of the management; accounting; economics; and general business required courses. Students must also have a 2.0 cumulative grade point average on all required courses in the program.

Learning Outcomes

  • Understand the position of contemporary marketing within the economy and recognize how it fits into the global economy and the world of e-commerce.
  • Analyze strategies and tactics to develop a balanced marketing mix to reach targeted market groups in both the consumer and business to business sectors in order to create satisfied customers.
  • Analyze and understand the elements of the marketing mix, which includes having the right products/services in the right place at the right price with proper promotion to position a product/service to reach the targeted groups.
  • Understand how the functions of marketing (buying, selling, transporting, storing, standardization and grading, financing, risk taking, marketing research) support the marketing mix.
  • Understand and appreciate how outside environmental forces (technology, political legal, competition, social cultural, economic) influence changes in a firm’s marketing mix.
  • Understand the need for market information systems, understand consumer/buyer behavior and market segmentation.
  • Understand the need to support marketing goals with management skills, communication skills, human relation skills, and ethical behavior.