Bachelor of Science in Marketing Innovation and Analytics

Stevens Institute of Technology

USA,New Jersey

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48 Months

Duration

CAD 54,780/year

Tuition Fee

CAD 70 FREE

Application Fee

Apply Date

USA, New Jersey

Type: University

Location Type: Urban

Founded: 1870

Total Students: 7,257 +

Campus Detail

Main Campus Address

1 Castle Point Terrace, Hoboken, NJ 07030, United States

Bachelor of Science in Marketing Innovation and Analytics

Program Overview

Technology has completely changed the ways in which products and services are sold today.

Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.

Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.