Bachelor of Arts in Communication with Concentration in Strategic Communication

California State University - East Bay

USA,California

 0 Shortlist

48 Months

Duration

CAD 18,605/year

Tuition Fee

CAD 70

Application Fee

Apply Date

USA, California

Type: University

Location Type: Semi-Urban

Founded: 1957

Total Students: 14,705 +

Int. Students: 1,142 +

Campus Detail

Main Campus Address

25800 Carlos Bee Blvd, Hayward, CA 94542, United States.

Bachelor of Arts in Communication with Concentration in Strategic Communication

Program Overview

The Communication Department features the integration of theories and criticism with the essential skills for media production, professional engagement, and meaningful research. Graduates will be able to make a positive, professional, and important contribution in communication theory and research, Strategic Communication, Multimedia Journalism, and Communication and Media Studies. Students will study, research and analyze the perspectives that will lead to their becoming inclusive, ethical, and effective leaders and participants in global and local communities. They will acquire skills in critical analysis, speaking, writing, and visual presentations across all media. They will learn about the changing world of today’s and future media as well as the long history of the relationship between communication, self, and society and they will be prepared for a broad array of careers or graduate studies. All undergraduates must complete 32 units in 8 core courses in communication and elect one of three concentrations: Multimedia Journalism emphasizing digital journalism for social justice that converges print, audio, visual, and video; Strategic Communication that converges the study of Advertising, Public Relations and Organizational Communication; and Communication and Media Studies that is designed to give students maximum flexibility in the 21st century job market while providing ample depth for those wishing to pursue graduate study.

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