USA,Massachusetts
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USA, Massachusetts
Type: University
Location Type: Urban
Founded: 1898
Total Students: 25,000 +
Int. Students: 14,000 +
Main Campus Address
360 Huntington Ave, Boston, MA 02115, USA
Prepare for the next step in your career on your own terms with our innovative and flexible MS in Management—we call this MS x. You’ll build deep knowledge in your area of concentration and become empowered to deliver successful business solutions quickly and confidently, with coursework aligned to your experiences and goals.
The Marketing Analytics concentration from D’Amore-McKim teaches you the analytical tools you need to link data-generated insights to strategies that attract and retain customers. This concentration can prepare you for the next step in your career, whether you’re looking for a marketing position with analytics duties, a management role in marketing, or a leadership role in any business function where it is useful to understand data in a marketing context, such as operations or finance.
Your coursework will focus on the role of data in marketing, showing you how to integrate an analytical approach into all marketing activities. From choosing digital and social media channels to conducting research and measuring performance, you’ll learn how companies collect and analyze vast amounts of data to make better marketing decisions. As you learn, you’ll build proficiency in predictive analytics and evidence-based strategy, developing a versatile skill set that translates across business functions.
Master's Degree
30 Days
Full-Time
16 Months
Intake Month/Year | Intake Status |
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*Note: The fee is approximate and is subject to change
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
A path to your next step
The combination of core business skills and the in-demand concentration you choose for your MS x will advance you to the next chapter in your career. The MS x could prepare you to transition into a new industry through professional experience and focused knowledge or position you for a managerial promotion in your current field.
Employers especially value the signature D’Amore-McKim emphasis on the role of data and technology in our coursework, which is one reason D’Amore-McKim graduates are highly recruited by top firms, multinational businesses, and startups. Furthermore, experiential learning will supercharge your resumé by allowing you to apply your skills to real-world business challenges.
Winter/Spring (January) 2025 Scholarship Update
Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
Outreach, A Student Referral Program by Canam
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