Master of Science in Management with Concentration in Marketing Analytics

Northeastern University - Boston Campus

USA,Massachusetts

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16 Months

Duration

CAD 27,900/year

Tuition Fee

CAD 75 FREE

Application Fee

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1898

Total Students: 25,000 +

Int. Students: 14,000 +

Campus Detail

Main Campus Address

360 Huntington Ave, Boston, MA 02115, USA

Master of Science in Management with Concentration in Marketing Analytics

Program Overview

Prepare for the next step in your career on your own terms with our innovative and flexible MS in Management—we call this MS x. You’ll build deep knowledge in your area of concentration and become empowered to deliver successful business solutions quickly and confidently, with coursework aligned to your experiences and goals.

The Marketing Analytics concentration from D’Amore-McKim teaches you the analytical tools you need to link data-generated insights to strategies that attract and retain customers. This concentration can prepare you for the next step in your career, whether you’re looking for a marketing position with analytics duties, a management role in marketing, or a leadership role in any business function where it is useful to understand data in a marketing context, such as operations or finance.

Your coursework will focus on the role of data in marketing, showing you how to integrate an analytical approach into all marketing activities. From choosing digital and social media channels to conducting research and measuring performance, you’ll learn how companies collect and analyze vast amounts of data to make better marketing decisions. As you learn, you’ll build proficiency in predictive analytics and evidence-based strategy, developing a versatile skill set that translates across business functions.