SRP | Canam Outreach

Master of Science in Management with Concentration in Brand Management

Northeastern University - Boston Campus

USA,Massachusetts

0 Shortlist

16 Months

Duration

CAD 27,900/year

Tuition Fee

CAD 75 FREE

Application Fee

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1898

Total Students: 25,000 +

Int. Students: 14,000 +

Campus Detail

Main Campus Address

360 Huntington Ave, Boston, MA 02115, USA

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Master of Science in Management with Concentration in Brand Management

Program Overview

Prepare for the next step in your career on your own terms with our innovative and flexible MS in Management—we call this MS x. You’ll build deep knowledge in your area of concentration and become empowered to deliver successful business solutions quickly and confidently, with coursework aligned to your experiences and goals.

The Brand Management concentration from D’Amore-McKim immerses you in the knowledge, tools, and techniques that successful brand managers use in their daily work. You’ll start with a foundational course in brand management from Northeastern’s Marketing Group, where you’ll design, execute, and test a strategic brand plan for a local organization. This is a unique opportunity to experience a brand manager’s daily responsibilities for yourself: interpreting market trends, defining the competitive landscape, developing a brand story, conducting and analyzing consumer research, budgeting, establishing a cross-platform communication strategy, executing campaigns, and measuring brand performance.

Building on that experience, you’ll choose marketing elective courses in domains like Marketing Research, New Product Development, Managing Customer Engagement in a Service World, Consumer Behavior, and Driving Marketing Performance to develop the skills most relevant to your own goals. For example, you may want to study data-based consumer insights at a deeper level, learn about new product development and product portfolio growth, or acquire consumer-focused innovation strategies in the service sector. This approach develops both depth and breadth as a brand manager—a strength that employers value.

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

30 Days

Program Intensity

Full-Time

Duration of Program

16 Months

Program Intakes

Intake Month/Year		Intake Status

Application Fee

Application Fee: CAD 75 FREE

Tuition Fee

CAD 27,900 per year

*Note: The fee is approximate and is subject to change

Living Cost in Northeastern University - Boston Campus

CAD 17,000 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 7.0
TOEFL
- Minimum Overall Score - 99
PTE
- Minimum Overall Score - 68.0
DUOLINGO
- Minimum Overall Score - 120.0

Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.

Minimum CGPA Required: 60.00 %

Additional Information

A path to your next step
The combination of core business skills and the in-demand concentration you choose for your MS x will advance you to the next chapter in your career. The MS x could prepare you to transition into a new industry through professional experience and focused knowledge or position you for a managerial promotion in your current field.

Employers especially value the signature D’Amore-McKim emphasis on the role of data and technology in our coursework, which is one reason D’Amore-McKim graduates are highly recruited by top firms, multinational businesses, and startups. Furthermore, experiential learning will supercharge your resumé by allowing you to apply your skills to real-world business challenges.

Scholarships

Students who register within the first week of registration opening could qualify for a generous $1,000 scholarship.
We kindly request that you reach out to admitted students to ensure they are aware of this opportunity. This initiative applies to all colleges and programs, including Master's, Graduate Certificate, Bachelor's Completion, Undergrad Certificate, and Professional Doctorate programs. This initiative is applicable from June 6th to June 30th, 2024. Additionally, students who enrolled after May 20th and have not yet registered are also eligible to participate.+

Winter/Spring (January) 2025 Scholarship Update

All scholarships are applicable to Masters and Grad Certs only
The 5% Global Learner Award is added to student records at time of application submission
The 2% + Free Grad Learning Enrichment Badge will be applied after add/drop date
The 15-20% January 2025 Tuition Scholarships (Seattle, Silicon Valley, Oakland only) are added in Slate after the student has been admitted but before their award letter has been released
These scholarships are set up to max out at a total combined scholarship value of 50% - so if someone comes through the system with combined value at 40% already, they will only get 10% of the campus scholarship to max them at 50%.
These scholarship offerings are NOT deferrable to another term.

Work Permit

PGWP

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization.