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Master of Science in Management with Concentration in Brand Management

Northeastern University - Boston Campus

USA,Massachusetts

0 Shortlist

16 Months

Duration

CAD 27,900/year

Tuition Fee

CAD 75 FREE

Application Fee

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1898

Total Students: 25,000 +

Int. Students: 14,000 +

Campus Detail

Main Campus Address

360 Huntington Ave, Boston, MA 02115, USA

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Master of Science in Management with Concentration in Brand Management

Program Overview

Prepare for the next step in your career on your own terms with our innovative and flexible MS in Management—we call this MS x. You’ll build deep knowledge in your area of concentration and become empowered to deliver successful business solutions quickly and confidently, with coursework aligned to your experiences and goals.

The Brand Management concentration from D’Amore-McKim immerses you in the knowledge, tools, and techniques that successful brand managers use in their daily work. You’ll start with a foundational course in brand management from Northeastern’s Marketing Group, where you’ll design, execute, and test a strategic brand plan for a local organization. This is a unique opportunity to experience a brand manager’s daily responsibilities for yourself: interpreting market trends, defining the competitive landscape, developing a brand story, conducting and analyzing consumer research, budgeting, establishing a cross-platform communication strategy, executing campaigns, and measuring brand performance.

Building on that experience, you’ll choose marketing elective courses in domains like Marketing Research, New Product Development, Managing Customer Engagement in a Service World, Consumer Behavior, and Driving Marketing Performance to develop the skills most relevant to your own goals. For example, you may want to study data-based consumer insights at a deeper level, learn about new product development and product portfolio growth, or acquire consumer-focused innovation strategies in the service sector. This approach develops both depth and breadth as a brand manager—a strength that employers value.

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

30 Days

Program Intensity

Full-Time

Duration of Program

16 Months

Program Intakes

Intake Month/Year		Intake Status

Application Fee

Application Fee: CAD 75 FREE

Tuition Fee

CAD 27,900 per year

*Note: The fee is approximate and is subject to change

Living Cost in Northeastern University - Boston Campus

CAD 19,580 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 7.0
TOEFL
- Minimum Overall Score - 99
PTE
- Minimum Overall Score - 68.0
DUOLINGO
- Minimum Overall Score - 120.0

Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.

Minimum CGPA Required: 60.00 %

Additional Information

A path to your next step
The combination of core business skills and the in-demand concentration you choose for your MS x will advance you to the next chapter in your career. The MS x could prepare you to transition into a new industry through professional experience and focused knowledge or position you for a managerial promotion in your current field.

Employers especially value the signature D’Amore-McKim emphasis on the role of data and technology in our coursework, which is one reason D’Amore-McKim graduates are highly recruited by top firms, multinational businesses, and startups. Furthermore, experiential learning will supercharge your resumé by allowing you to apply your skills to real-world business challenges.

Scholarships

Type of Scholarship	Scholarship Information	Amount/ Range
Undergraduate Merit based scholarship-prestigious Dean’s Scholarship Northeastern National Scholarships Graduate Merit scholarships by college	Undergraduate Merit based scholarship-prestigious Dean’s Scholarship: All fall first-year applicants who apply for undergraduate admission to Northeastern no later than the Regular Decision deadline of January 1 are considered. Northeastern National Scholarships-Awarded to admitted students who are designated as National Merit Finalists and list Northeastern University–Boston as their first-choice college with the National Merit Scholarship Corporation by the priority deadline (April 11, 2025). Note: Students can receive only one of the above scholarships. These awards are not available to students in the Northeastern London double degree program. LINK: https://admissions.northeastern.edu/cost-financial-aid/merit-scholarships/ Merit scholarships by college you may be considered for merit-based scholarships through your chosen college. To be considered for these awards, you must submit your application for admission by the application deadline. Bouvé College of Health Sciences College of Arts, Media and Design College of Engineering College of Professional Studies College of Science College of Social Sciences and Humanities D’Amore-McKim School of Business Khoury College of Computer Sciences School of Law Please note that scholarship eligibility criteria may vary depending on the scholarship and the program or college, and awards are managed by individual academic departments—not the Office of Student Financial Services. If you have questions regarding merit-based scholarships for graduate programs, please contact the department, college, or school to which you are applying or are currently enrolled. LINK: https://graduate.northeastern.edu/admissions-aid/tuition-financial-aid/scholarships/	Undergraduate Merit based scholarship-prestigious Dean’s Scholarship: up to $28,000 annually Northeastern National Scholarships-Competitive merit-based award (exact amount not specified); replaces other Northeastern merit awards Graduate Merit scholarships by college: varies

Work Permit

PGWP

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization.