Bachelor of Science in International Business with Concentration in Marketing Analytics

Northeastern University - Boston Campus

USA,Massachusetts

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48 Months

Duration

CAD 16,230/year

Tuition Fee

CAD 75 FREE

Application Fee

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1898

Total Students: 25,000 +

Int. Students: 14,000 +

Campus Detail

Main Campus Address

360 Huntington Ave, Boston, MA 02115, USA

Bachelor of Science in International Business with Concentration in Marketing Analytics

Program Overview

The United States is inextricably linked with the global economy. Doing business today requires a global mindset. Acquire the skills and knowledge needed to work in global markets, across national cultures, and understand differing business practices by immersing yourself in transformative global experiences in D’Amore-McKim’s BS in International Business program.

As your first year draws to a close, you’ll take an important professional step and declare a concentration in at least one of our principal fields of business. Explore data-driven methods, techniques, and technologies in marketing with a concentration in marketing analytics.

With this concentration, you’ll have the opportunity to hone the cutting-edge skills necessary to harness, process, and analyze data that address modern marketing challenges. You’ll learn how to evaluate the success of marketing initiatives and campaigns. Your curriculum will combine data science, consumer analysis, marketing management, and predictive modeling in a design that will prepare you for a successful career in marketing analytics or other data-driven business specializations.