Bachelor of Science in Business Administration with Concentration in Marketing Analytics

Northeastern University - Boston Campus

USA,Massachusetts

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48 Months

Duration

CAD 16,230/year

Tuition Fee

CAD 75 FREE

Application Fee

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1898

Total Students: 25,000 +

Int. Students: 14,000 +

Campus Detail

Main Campus Address

360 Huntington Ave, Boston, MA 02115, USA

Bachelor of Science in Business Administration with Concentration in Marketing Analytics

Program Overview

At Northeastern, a business education integrates the theory and practice of management through active learning, problem-driven research, corporate partnerships, and experiential assignments. As part of the degree program, all students are expected to participate in the co-op program, where they participate in paid work placements related to their field of study.

As your first year draws to a close, you’ll take an important professional step and declare a concentration in at least one of our principal fields of business. Explore data-driven methods, techniques, and technologies in marketing with a concentration in marketing analytics.

With this concentration, you’ll have the opportunity to hone the cutting-edge skills necessary to harness, process, and analyze data that address modern marketing challenges. You’ll learn how to evaluate the success of marketing initiatives and campaigns. Your curriculum will combine data science, consumer analysis, marketing management, and predictive modeling in a design that will prepare you for a successful career in marketing analytics or other data-driven business specializations.