Bachelor of Science in Business Administration with Concentration in Marketing

Northeastern University - Boston Campus

USA,Massachusetts

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48 Months

Duration

CAD 16,230/year

Tuition Fee

CAD 75 FREE

Application Fee

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1898

Total Students: 25,000 +

Int. Students: 14,000 +

Campus Detail

Main Campus Address

360 Huntington Ave, Boston, MA 02115, USA

Bachelor of Science in Business Administration with Concentration in Marketing

Program Overview

At Northeastern, a business education integrates the theory and practice of management through active learning, problem-driven research, corporate partnerships, and experiential assignments. As part of the degree program, all students are expected to participate in the co-op program, where they participate in paid work placements related to their field of study.

As your first year draws to a close, you’ll take an important professional step and declare a concentration in at least one of our principal fields of business. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.

Product design, research, pricing, packaging, transportation, advertising, selling, and servicing: marketing impacts every one of these essential aspects of business. In your coursework, you’ll develop a deep understanding of the role marketers play in business and gain detailed insight into various aspects of marketing processes such as strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. You’ll explore the changing economic, political, legal, ethical, and cultural contexts in which marketing strategies must be developed.