Bachelor of Business Administration in Marketing

University of Wisconsin - Milwaukee

USA,Wisconsin

 0 Shortlist

48 Months

Duration

CAD 20,772/year

Tuition Fee

CAD 50 FREE

Application Fee

Sep 2025

Apply Date

USA, Wisconsin

Type: University

Location Type: Urban

Founded: 1956

Total Students: 25,000 +

Int. Students: 1,300 +

Campus Detail

Main Campus Address

Milwaukee, WI 53211, United States

Bachelor of Business Administration in Marketing

Program Overview

Marketing is a key factor contributing to the success of any business organization. It is the dynamic and creative process of the development, pricing, promotion, and distribution of products and services to satisfy customer and organizational objectives. Effective marketing requires an integration of eclectic knowledge and the skills pertinent to understanding consumer behavior, planning and analyzing marketing research data, thinking strategically, and managing people.

Students learn how marketing supports an organization's objectives; how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.

Graduates of the marketing major find an exciting and broad spectrum of career opportunities in brand/product management, industrial selling, retailing, sales management, advertising, marketing research, customer-service management, and other areas.