Master of Science in Marketing Analytics and Insights (STEM)
Wright State University
USA,Ohio
0 Shortlist
24 Months
Duration
CAD 14,700/year
Tuition Fee
CAD 70
Application Fee
Apply Date
USA, Ohio
Type: University
Location Type: Urban
Founded: 1967
Total Students: 10,000 +
Int. Students: 1,800 +
Campus Detail
Main Campus Address
3640 Colonel Glenn Hwy, Dayton, OH 45435, United States
Master of Science in Marketing Analytics and Insights (STEM)
Program Overview
The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.
Program Outcomes
- Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
- Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
- Ability to analyze marketing and financial data, formulate strategies and implement decisions;
- Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
- Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
- Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
- Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
- Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.
Application Fee
Application Fee: CAD 70 Tuition Fee
CAD 14,700 per year
*Note: The fee is approximate and is subject to change
Living Cost in Wright State University
CAD 12,000 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
