Bachelor of Science, Major in Marketing

University of Massachusetts Dartmouth

USA,Massachusetts

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48 Months

Duration

CAD 30,673/year

Tuition Fee

CAD 60

Application Fee

Sep 2025

Apply Date

USA, Massachusetts

Type: University

Location Type: Semi-Urban

Founded: 1895

Total Students: 8,500 +

Campus Detail

Main Campus Address

285 Old Westport Rd, North Dartmouth, MA 02747, United States

Bachelor of Science, Major in Marketing

Program Overview

Build a solid foundation for your career through knowledge of marketing fundamentals and a variety of hands-on experiences, in the classroom and in the field. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making.

Learn how to:

  • Identify potential markets
  • Develop marketing and pricing strategies
  • Estimate the demand for products and services
  • Integrate e-commerce and social media into marketing strategies
  • Conduct primary and secondary marketing research
  • Lead marketing communications and sales presentations
  • Perform statistical analyses