Master of Marketing Research, Specialization in Business Analytics

Southern Illinois University Edwardsville

USA,Illinois

 0 Shortlist

24 Months

Duration

CAD 16,223/year

Tuition Fee

CAD 41 FREE

Application Fee

Aug 2025

Apply Date

USA, Illinois

Type: University

Location Type: Semi-Urban

Founded: 1957

Total Students: 13,000 +

Campus Detail

Main Campus Address

1 Hairpin Dr, Edwardsville, IL 62025, United States

Master of Marketing Research, Specialization in Business Analytics

Program Overview

The Master of Marketing Research (MMR) program in the School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the needs of business, government or nonprofit organizations for competent marketing research professionals. The MMR program at SIUE consistently boasts 100% job placement within three months of graduation, and 95% of all students receive significant financial assistance, including full tuition waivers.

The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession. The curriculum combines coursework involving a balance of theoretical studies and applications through projects with emphasis on the role of research and the effectiveness of marketing decisions within organizations. Most courses in the MMR program are offered in a flexible, evening/hybrid format.