Program Overview

The Bachelor of Science degree in Fashion Merchandising allows for students to acquire a thorough background in the business aspects of the fashion industry, whereby they develop competencies in fashion theory, retail operations, management and buying, fashion forecasting and promotion, the merchandising for apparel manufacturing and the development and marketing of fashion goods.

Students participate in a study abroad/away experience, which includes opportunities to study for a semester in New York City and Florence, Italy, as well as through collaborative partnership programs with the Paris American Academy, Hong Kong Polytechnic University and Regent's University in London.

In addition, students in the Fashion Merchandising major have the opportunity to enroll in the combined degree program with the Master of Business Administration degree. The combined B.S./M.B.A. degree program allows high-achieving undergraduate students early admission into graduate school. Students enrolled in the combined degree program will complete a maximum of 12 credit hours of graduate-level coursework for the M.B.A. degree during their senior year. This allows student to accelerate their completion of the M.B.A degree after being awarded their undergraduate degree. Students complete a minimum of 150 credit hours (120 representing the B.S. degree in Fashion Merchandising and at least an additional 30 representing the M.B.A. degree). To be eligible for the combined program, students must first complete a minimum of 90 credit hours in the fashion merchandising degree with at least a 3.300 overall grade point average. Upon achieving these requirements, students submit an admissions application to the M.B.A. program by the set application deadline. Students need to satisfy all requirements for the admissions application, including the GMAT exam.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand the fashion industry, fashion markets, fashion products, and services
• Demonstrate knowledge and skills of the fashion industry through reflective experiential learning.
• Apply integration of the key knowledge of various segments of industry from fiber to finished product, products/services, consumer markets, and technology in relation to the fashion industry.
• Articulate conceptual and critical thinking applicable to the fashion industry.
• Employ research processes and practices employed in the fashion industry.
• Demonstrate their professionalism and communication skills required in the fashion industry through visual, oral, and written forms.