Program Overview

The Bachelor of Business Administration degree in Business Analytics provides students with understanding of the diverse knowledge they need to be effective business data analysts. The focus of the major is to develop students who will understand and be able to apply business analytics to real-world problems.

While the major's curriculum builds student expertise from theory, the focus is the practical application of the analytics knowledge. Therefore, the major primarily emphasizes problem-solving with data for strategic business decision-making using various analytics tools such as data visualization and machine-learning technologies. Examples of business analytics applications include marketing analysis or segmentation, city planning, delivery logistics, risk management, security and healthcare management.

Graduates from the program will be in demand for entry-level analytics positions in the workforce.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand and assess business problems.
• Understand how to frame analytics problems.
• Use analytics tools to make strategic business decisions.
• Articulate and deliberate their ideas in writing and orally.
• Acquire, clean, present and tell stories with data.
• Communicate data analyses results effectively to all stakeholders in an organization.
• Analyze data in different business scenarios.

Graduates of the Bachelor of Business Administration degree will be able to:

• Recall strategic frameworks that are used to make business decisions.
• Perform basic calculations using quantitative tools that are used to support business decisions.
• Articulate and deliberate their ideas in writing.
• Articulate and deliberate their ideas orally.
• Identify ethical dilemmas and stakeholders.
• Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
• Identify global factors in making a business decision.
• Analyze global factors in making a business decision