Program Overview

The inter-related sports and entertainment industries show no signs of slowing down. The North American sports market alone will grow from $63.9 billion to $75.7 billion by 2020, according to PricewaterhouseCoopers. But that’s nothing compared to the global market. In 2016, the size of the sports industry was a whopping $1.3 trillion worldwide! So needless to say, there’s a demand for people with a degree in sport and entertainment business. Housed within the Batterman School of Business, our program let’s you pursue a variety of careers in athletic and entertainment management. Our curriculum is current, engaging, and challenging – with courses and experiences designed under the guidance of a professional advisory board consisting of industry practitioners – to help you develop the fundamentals, skills, and character that will give you the best chance to thrive in a competitive industry.

Not only that, but you’ll work with industry pros, networking with and learning from experts in professional and amature sports and entertainment, along with business people who work within the innumerable sub-professions tied to these industries. But nothing beats hands-on experience. If you display consistent professional and personal growth, you could earn intensive field experience opportunities at major events like the Rose Bowl, Final Four, Frozen Four, College World Series, COPA, and even the Super Bowl. That’s what we like to call a win/win.
It might be beneficial to first take a quick look at what to expect in this program: grueling two-a-days, endless ladders, extensive weight training … heck, you don’t even have to break a sweat earning this degree. Which isn’t to say the program is easy. Indeed, it’s challenging. But still, you catch the drift. You can pursue your goals through an undergraduate major or minor, the MBA concentration, or a professional certificate. Courses will focus on critical analysis, solution development, innovation, analytics, finance, teamwork development, leadership growth, and more.

How will you learn these crucial things? Through lectures, guest speakers, academic service learning, field experience, online/social media resources, and new technologies. So while the athletes are hitting the field, court, et al., working their butts off to make it to the next level, you’ll be setting yourself up for a long, successful career in sports and entertainment by hitting the books. Not bad.