Bachelor of Science, Major in Marketing
Southern New Hampshire University
USA,New Hampshire
0 Shortlist
48 Months
Duration
CAD 15,450/year
Tuition Fee
CAD 20
Application Fee
Aug 2025
Apply Date
USA, New Hampshire
Type: University
Location Type: Semi-Urban
Founded: 1932
Total Students: 3,000 +
Campus Detail
Main Campus Address
2500 N River Rd, Manchester, NH 03106, United States
Bachelor of Science, Major in Marketing
Program Overview
The marketing field encompasses activities related to: identifying needs of prospective customers, selecting a target market, designing a product, packaging, pricing, advertising, selling, distributing, and servicing products in both domestic and international markets. It is the driving force in business. Therefore, the degree to which companies are able to do it well and respond to customer needs and wants largely determines their success.
Southern New Hampshire University's Marketing Program integrates theory and application. Marketing majors also study general management, finance, organizational behavior, information technology and selected liberal arts courses, ensuring that students learn the tenets of marketing in concert with those disciplines. Domestic and international marketing internships and study abroad programs allow Marketing majors additional opportunities to link marketing theory with practice.
Students will also formulate an ePortfolio and a career portfolio which are included in the coursework of the marketing curriculum.
Program Outcomes
- Utilize primary and secondary data to determine the position of a product in the market
- Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
- Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
- Employ effective written and oral communication skills appropriate to the professional marketing context
- Apply legal and ethical principles to marketing activities
- Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
Application Fee
Application Fee: CAD 20 Tuition Fee
CAD 15,450 per year
*Note: The fee is approximate and is subject to change
Living Cost in Southern New Hampshire University
CAD 15,000 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
