Bachelor of Arts in Public Relations

Global University Systems (GUS) - Webster University - St. Louis Campus

USA,Missouri

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48 Months

Duration

CAD 31,450/year

Tuition Fee

CAD 50 FREE

Application Fee

Apply Date

USA, Missouri

Type: University

Location Type: Urban

Founded: 1915

Total Students: 10,000 +

Campus Detail

Main Campus Address

470 East Lockwood Avenue St. Louis, Missouri 63119, USA

Bachelor of Arts in Public Relations

Program Overview

The public relations major combines a strong base in academic study with opportunities to test concepts through projects with actual clients. Writing proficiency is a necessary element of the major, as writing and knowledge of target audiences form the basic foundation of good public relations.

Students learn theories and gain hands-on experience in creating strategic information programs, internal communications plans, media relations and special events as they build their professional portfolios using all available formats of media (print, video, radio and television, and social media, digital and electronic applications).

Students learn from practicing professionals who are their professors, lecturers, mentors and clients, bringing real-world substance to the major. Internships augment the experience.

Learning Outcomes
Successful graduates of this program will be able to:

  • Apply research practices and methodologies to gather information that informs public relations target audience analysis and organizational public relations problem solving and decision making.
  • Create public relations plans that use defined goals, measurable objectives, strategies, tactics and evaluations.
  • Create, package and edit public relations message content and distribute it through appropriate media to select target audiences of business and non-profit organizations.
  • Evaluate the effectiveness of public relations plans in meeting their defined goals and objectives.
  • Conduct themselves with professionalism in project management, client relationships, portfolio development, presentations and work relationships.

You might also interested in other programs of this university

Master of Arts in Public Relations

 Program Level: Master's Degree
 Duration: 24 months
 Tuition Fee: CAD 18,000

 Application Fee: CAD 50 FREE

English Requirement: IELTS TOEFL PTE 

Work Permit: