Bachelor of Arts in Management with Emphasis in Marketing
Global University Systems (GUS) - Webster University - St. Louis Campus
USA,Missouri
0 Shortlist
48 Months
Duration
CAD 31,450/year
Tuition Fee
CAD 50 FREE
Application Fee
Apply Date
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USA, Missouri
Type: University
Location Type: Urban
Founded: 1915
Total Students: 10,000 +
Campus Detail
Main Campus Address
470 East Lockwood Avenue St. Louis, Missouri 63119, USA
Bachelor of Arts in Management with Emphasis in Marketing
Program Overview
The management (BA) with an emphasis in marketing prepares students for a broad spectrum of careers in marketing, including branding, product development, advertising, digital marketing and customer relationship management. Students learn how organizations create value through the various marketing activities: customer behavior, pricing, promotion, product development, distribution and marketing research.
Learning Outcomes
- Analyze, understand and evaluate how legal, social, economic and global issues affect business.
- Integrate key theories to manage people, processes and resources in a diverse organization.
- Use appropriate tools and technology to critically analyze and interpret key business information.
- Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
- Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
- Students will be able to demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions.
- Students will be able to demonstrate the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders.
- Students will demonstrate personal skills (i.e. ethics, teamwork, effective communication, critical thinking) which are important keys to having a successful career in marketing.
- Students will be able to demonstrate an understanding of mutually interdependent relationships of all the major functional areas of a business enterprise.
Application Fee
Application Fee: CAD 50 FREE Tuition Fee
CAD 31,450 per year
*Note: The fee is approximate and is subject to change
Living Cost in Global University Systems (GUS) - Webster University - St. Louis Campus
CAD 14,000 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
