Bachelor of Science in Business Administration - Marketing Option (Pre-Business)

California State University - Fresno

USA,California

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48 Months

Duration

CAD 17,400/year

Tuition Fee

CAD 70

Application Fee

Aug 2025

Apply Date

USA, California

Type: University

Location Type: Urban

Founded: 1911

Total Students: 25,341 +

Campus Detail

Main Campus Address

5241 N Maple Ave, Fresno, CA 93740, United States

Bachelor of Science in Business Administration - Marketing Option (Pre-Business)

Program Overview

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.