Program Overview

Music is always being created. But in the ever-evolving relationship between music and commerce, new questions about the commodification of music are being generated, and answers to old questions are being reevaluated:

• How can music effectively attract listeners?
• Where will we find the next generation of artists?
• What are all of the options for monetizing music?
• How do creators get compensated?

The Bachelor of Arts in Music Industry is a dynamic program that provides the intellectual tools to address these questions and presents creative opportunities to learn from professionals to craft the answers. Students take a unique balance of courses that prepare you for technology-driven careers in record company operations, touring and concert promotion, artist management, marketing in the digital realm, music supervision, music publishing, and other industry roles.

Music Is the Means, You Discover the Ends

A degree in Music Industry focuses on business and legal concepts as they apply to the commodification of the art form of music. Our program, in combination with courses from the Pompea College of Business, provides students with a foundation in the economic and creative structures of the music industry and introduces them to the varied possibilities to utilize that knowledge.

We believe that, to apply these practices, students should have significant knowledge of and experience with the art form itself. As such, students have a selection of course options in the theory, practice, performance, and histories of music and the processes and technologies for recording music.

Comprehensive instruction in combination with practical internship opportunities and interactions with industry professionals provides students with the 21st-century background necessary for numerous industry opportunities and for pursuing innovative and entrepreneurial business endeavors.