Bachelor of Arts in Advertising and Marketing Communications
Global University Systems (GUS) - Webster University - St. Louis Campus
USA,Missouri
1 Shortlist
48 Months
Duration
CAD 31,450/year
Tuition Fee
CAD 50 FREE
Application Fee
Aug 2025
Apply Date
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USA, Missouri
Type: University
Location Type: Urban
Founded: 1915
Total Students: 10,000 +
Campus Detail
Main Campus Address
470 East Lockwood Avenue St. Louis, Missouri 63119, USA
Bachelor of Arts in Advertising and Marketing Communications
Program Overview
Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest-growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully integrated campaigns that will achieve a company or organization’s promotional objectives.
To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying social media, mobile marketing and campaign analysis.
To strengthen a specific area of interest and stand out in a competitive job market, students are encouraged to choose one of three area of study: planning and strategy, copywriting or art direction. Through one-on-one discussions with advisors, students choose highly focused specialization courses and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.
Students are encouraged to boost their skillset and marketability with a variety of minors and certificate programs. They are also encouraged to become active in the on-campus Webster Advertising Club (WAC) and its activities with local professional organizations for networking opportunities.
Application Fee
Application Fee: CAD 50 FREE Tuition Fee
CAD 31,450 per year
*Note: The fee is approximate and is subject to change
Living Cost in Global University Systems (GUS) - Webster University - St. Louis Campus
CAD 14,000 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
