Bachelor of Science in Business Administration (Marketing Option)

University of New Hampshire - Durham Campus

USA,New Hampshire

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48 Months

Duration

CAD 35,290/year

Tuition Fee

CAD 65 FREE

Application Fee

Aug 2025

Apply Date

USA, New Hampshire

Type: University

Location Type: Rural

Founded: 1866

Total Students: 15,400 +

Campus Detail

Main Campus Address

105 Main St, Durham, NH 03824, United States

Bachelor of Science in Business Administration (Marketing Option)

Program Overview

The Option in Marketing focuses on how to develop, establish, and maintain products and services of high value for customers as well as how to deliver and communicate them, from both digital and traditional perspectives. The option addresses key linkages critical to effective customer and brand management, from understanding customer needs and problems to delivering appropriate solutions and services. It further examines decision choices facing managers concerning market selection, entry timing, positional advantage to be pursued, targeting, and executional approaches. The option emphasizes digital marketing and analytics across its courses.