Graduate Certificate in Digital Marketing and Marketing Analytics

Confederation College - Thunder Bay Campus

Canada,Ontario

 5 Shortlist

24 Months

Duration

CAD 18,397/year

Tuition Fee

CAD 125

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 7,745 +

Int. Students: 1,748 +

Campus Detail

Main Campus Address

1450 Nakina Dr, Thunder Bay, ON P7C 4W1, Canada

Graduate Certificate in Digital Marketing and Marketing Analytics

Program Overview

In this two year, graduate certificate program, students hone their marketing, communication and analytical skills, to build a brand, attract customers and communicate effectively in a digital marketing environment. At the same time, they gain training in workplace business practices, communications, and interpersonal dynamics. Combined, these help business graduates obtain employment that is commensurate with their interest in marketing, their business skills and their qualifications.

The program enables students to become proficient in the practices and techniques used in modern marketing environments. Students learn how to combine traditional marketing and communication practices with digital marketing applications to insure a successful marketing campaign or strategy.

Program courses are designed to respond to the growing demand for graduates who not only have a background in business and/or traditional marketing, but who also understand the digital arena and have some technical skills in this area. The program will therefore enhance the employability of business graduates, enhancing their undergraduate training with more specialized marketing skills (which are in high demand).

Students will integrate and apply the skills and knowledge acquired in the program during a capstone project in their final semester.