Bachelor of Arts in Marketing Communication
California Lutheran University - Thousand Oaks Campus
USA,California
0 Shortlist
48 Months
Duration
CAD 49,880/year
Tuition Fee
CAD 25 FREE
Application Fee
Aug 2025
Apply Date
USA, California
Type: University
Location Type: Semi-Urban
Founded: 1959
Total Students: 4,027 +
Campus Detail
Main Campus Address
60 W Olsen Rd, Thousand Oaks, CA 91360, United States
Bachelor of Arts in Marketing Communication
Program Overview
The 21st Century business community faces unprecedented challenges in a highly competitive global economy. Industry leaders know that effective communication – particularly marketing communication – will be at the center of every profitable enterprise. California Lutheran University’s multitalented marketing communication graduates currently work as marketing communication department managers, marketing representatives, and trade negotiators for both private corporations and government agencies.
Cal Lutheran’s marketing communication major prepares students for business and trade relations in an international marketplace by introducing them to the latest communication technology and teaching them how to craft effective messages on behalf of companies whose products and services they represent. CLU graduates have gained the ability to research, plan, organize and direct internationally focused marketing campaigns and have acquired the interpersonal skills needed to move into upper management. A mandatory internship enables students to put valuable, real-world experience on their resumes. Cal Lutheran students have interned in marketing communication departments at Amgen, Baja Fresh, J.D. Power & Associates, HBO, Caruso Affiliated Holdings, KZLA-FM and NBC Press and Publicity.
Development of a marketing communication degree was suggested by a business community experiencing difficulties in locating qualified job candidates to head up marketing communication departments – the hub around which production, sales, advertising, marketing and public relations revolve. Industry leaders expressed a specific interest in future employees who could be practical as well as creative; who were equipped with both business savvy and artistic know-how; who were skilled at coordinating the efforts of others, yet capable of coming up with winning market strategies as well.
Benefiting from the input of the corporate community, California Lutheran University was able to offer the first marketing communication degree in the nation. Cal Lutheran graduates are succeeding because of the preparation they receive in managing million-dollar budgets, their proficiency at both oral and written communication, and their ability to produce messages for a wide variety of media.
Application Fee
Application Fee: CAD 25 FREE Tuition Fee
CAD 49,880 per year
*Note: The fee is approximate and is subject to change
Living Cost in California Lutheran University - Thousand Oaks Campus
CAD 19,500 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
