Bachelor of Science in Business Administration, Concentration in Digital Marketing (STEM)

Atlantis University

USA,Florida

 0 Shortlist

48 Months

Duration

CAD 13,837/year

Tuition Fee

CAD 50

Application Fee

Apply Date

USA, Florida

Type: University

Location Type: Urban

Founded: 1975

Total Students: 10,905 +

Campus Detail

Main Campus Address

1011 Sunnybrook Rd, Miami, FL 33136, United States

Bachelor of Science in Business Administration, Concentration in Digital Marketing (STEM)

Program Overview

Leaders aren’t born. They’re made with the help of programs like our Bachelor of Science in Business Administration. This program prepares you for management roles in a variety of organisations. Here, you’ll learn how to use business concepts to help your organisation grow. You’ll also gain the knowledge to combine human and information resources with the latest technologies.

What you’ll learn:

  • Design digital marketing strategies
  • Measure digital campaigns
  • Implement multichannel campaigns powered by data and customer insight
  • Drive customer engagement with social media, search strategy, conversion optimisation, Google Analytics, and more.

Topics covered in this degree includes:

  • Data Analytics for Digital Marketing
  • SEO and Web Design
  • Marketing and the Virtual Marketplace
  • Digital Advertising
  • Social Media and marketing Communications
  • Strategic Marketing Planning Projects

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