Bachelor of Commerce (Honours) in Marketing

Lakehead University - Thunder Bay Campus

Canada,Ontario

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48 Months

Duration

CAD 35,261/year

Tuition Fee

CAD 135

Application Fee

Jan 2025

Apply Date

Canada, Ontario

Type: University

Location Type: Urban

Founded: 1965

Total Students: 8,680 +

Int. Students: 1,500 +

Campus Detail

Main Campus Address

955 Oliver Rd, Thunder Bay, ON P7B 5E1, Canada

Bachelor of Commerce (Honours) in Marketing

Program Overview

Lakehead University’s Faculty of Business Administration has one of the finest undergraduate business programs in Canada, producing exceptional business leaders through innovative programming that includes mentorship, consulting opportunities, and participation in national and international business competitions.

Marketing is the analysis of customers, competitors, and companies to understand what opportunities exist in the market and how to position and sell you product or service. In a broad sense, it is the different methods used by a company to develop, differentiate and deliver the organization's products or services to the final consumer. Marketing involves a variety of decisions affecting product, price, promotion, and distribution.

You will learn to effectively assess market and business situations, analyze trends, identify and describe potential markets, conduct marketing research, and complete marketing plans. Through the use of modern case studies and classroom discussion, you will learn how to evaluate an industry, prepare sales forecasts, develop strategic marketing alternatives and provide corporate recommendations for the future.