Diploma in Business Administration Sales and Digital Marketing (Co-op) Transfer to City University In Canada - Bachelor of Arts in Management

Sprott Shaw College - Abbotsford College Campus

Canada,British Columbia

 0 Shortlist

8 Months

Duration

CAD 11,385/year

Tuition Fee

CAD 350 FREE

Application Fee

Apply Date

Canada, British Columbia

Type: College

Location Type: Urban

Founded: 1903

Total Students: 4,500 +

Campus Detail

Main Campus Address

1- 33655 Essendene Ave, Abbotsford, BC V2S 2G5, Canada

Diploma in Business Administration Sales and Digital Marketing (Co-op) Transfer to City University In Canada - Bachelor of Arts in Management

Program Overview

Business Administration Sales & Digital Marketing graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.

Learning Objectives

  • Develop strategic marketing plans
  • Conduct primary and secondary market research
  • Manage various digital marketing channels such as social media
  • Evaluate return on investment for various marketing media
  • Use Search Engine Optimization and web analytics to improve profitability
  • Devise and execute effective sales presentations and negotiation strategies
  • Perform accounting activities and analyze financial statements
  • Productively use MS Office including Word and Excel
  • Communicate effectively using various communication channels

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