Bachelor of Business Administration - Marketing

Northern Alberta Institute of Technology (NAIT)

Canada,Alberta

 0 Shortlist

48 Months

Duration

CAD 25,165/year

Tuition Fee

CAD 150

Application Fee

Jan 2027

Apply Date

Canada, Alberta

Type: College

Location Type: Urban

Founded: 1962

Total Students: 39,100 +

Int. Students: 2,200 +

Campus Detail

Main Campus Address

11762 106 St NW, Edmonton, AB T5G 2R1, Canada

Bachelor of Business Administration - Marketing

Program Overview

NAIT’s Bachelor of Business Administration (BBA) is designed to prepare students for success in today’s competitive business world. With a hands-on approach and a curriculum tailored to industry needs, our program ensures you develop essential business knowledge and skills from day one.


The Marketing concentration equips students with a strong understanding of marketing principles and strategies, from digital marketing to consumer behavior analysis. Students will gain expertise in brand management, advertising, market research and social media marketing. This concentration emphasizes practical, hands-on experience and teaches students how to create and execute marketing campaigns that drive business success.


Graduates are well-prepared for diverse career opportunities, including roles such as marketing manager, brand strategist, digital marketing specialist and market research analyst. This program also provides the foundation to pursue highly respected professional designations, such as Certified Marketing Management Professional, while preparing students for success in industries such as retail, advertising, digital marketing and consumer goods, where creative and strategic marketing plays a key role in growth.

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