Bachelor of Business Administration - Marketing Concentration

Northern Alberta Institute of Technology (NAIT)

Canada,Alberta

 0 Shortlist

48 Months

Duration

CAD 20,460/year

Tuition Fee

CAD 150

Application Fee

May 2025

Apply Date

Canada, Alberta

Type: College

Location Type: Urban

Founded: 1962

Total Students: 39,100 +

Int. Students: 2,200 +

Campus Detail

Main Campus Address

11762 106 St NW, Edmonton, AB T5G 2R1, Canada

Bachelor of Business Administration - Marketing Concentration

Program Overview

Enter the exciting, dynamic world of Marketing. The Bachelor of Business Administration (BBA) with Marketing concentration prepares students to lead organizations in making decisions on corporate branding, digital marketing, advertising, public relations, sales, and advertising and supply chain management in an immersive environment of critical thinking.

The BBA degree with Marketing concentration prepares you to excel in high-demand business marketing careers. The BBA with Marketing concentration includes a sequence of courses that allows you to build skills and master competencies in a variety of marketing areas, including digital marketing, sales, marketing communications, and corporate social responsibility and the non-profit sector. You’ll also make connections between classroom learning and the world of work through industry engagement, formal presentations, group projects, case studies, and/or cooperative work placement. Students taking the BBA with a Marketing concentration can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.