Program Overview

This innovative management-based course maximises career potential across the scope of this dynamic, fast paced and growing sport industry.

This degree focuses on business, social enterprise and management within the sports industry. You’ll study a combination of management topics including marketing, business start-up, human resources as well as event organisation, sport governance, social and cultural issues, health and safety and contemporary and global trends to develop a thorough and critical understanding of sport industry issues and theory.

There is also the option to specialise in one of three pathways in year two and three.

Sport Management pathway
This well-established pathway develops your critical knowledge, understanding and application of sport sociology, sports development and sports policy and practice across a range of sport industry settings at operational, management and strategic level.

Outdoor Adventure pathway
This pathway explores the breadth of alternative sport and leisure pursuits and includes topics such as nature therapy, coaching, outdoor education, adventure recreation (with tourism), retail and extreme sports.

Football and Business pathway
This pathway applies sport management to the specific football and business environment. Topics will include football development, coaching, sociology of football, globalisation of football and professional practice.

*Please note not all options associated with a pathway are guaranteed to run each year.

With employability at its core, you’ll be able to develop practical and professional skills through a variety of of placement opportunities encouraged alongside your studies or through the formal year-long placement. . The course team’s established industry links have provided previous students with the opportunity for valuable industry work experience. Past students have also benefitted from industry field trip and talks delivered by guest lecturers, giving insight around current issues in the industry to help build their knowledge and network of contacts.