Graduate Certificate in Digital and Social Media Marketing

Seneca Polytechnic - Seneca International Academy

Canada,Ontario

 1 Shortlist

8 Months

Duration

CAD 16,960/year

Tuition Fee

CAD 90 FREE

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 63,200 +

Int. Students: 24,600 +

Campus Detail

Main Campus Address

8 The Seneca Way, Markham, ON L3R 5Y1

Graduate Certificate in Digital and Social Media Marketing

Program Overview

This eight-month graduate certificate program explores the fundamental skills and knowledge needed to design, execute and evaluate digital and social media marketing strategies for a brand or organization.

Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.

Skills
Throughout this program you will develop the following skills:

  • Branding
  • Content creation
  • Social media strategies
  • Digital analytics
  • Influencer marketing
  • Search engine strategies
  • Market research
  • Digital literacy