Diploma in Public Relations

Algonquin College - Ottawa Campus

Canada,Ontario

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24 Months

Duration

CAD 19,615/year

Tuition Fee

CAD 95

Application Fee

Jan 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 21,059 +

Int. Students: 1,300 +

Campus Detail

Main Campus Address

1385 Woodroffe Ave, Nepean, ON K2G 1V8, Canada

Diploma in Public Relations

Program Overview

Reputation can be a company`s biggest asset: develop public relations expertise blending theory with practical experience.

The two-year Public Relations Ontario College Diploma program emphasizes professionalism and attention to detail, as well as creative and critical thinking in all public relations activities. In this program, you acquire both theoretical and applied knowledge, and gain real-world experience by working with not-for-profit organizations to help them reach their target audiences.

Learn how to deliver strategically sound, creative and robust public relations solutions, which may include media relations, social media, and event coordination. The program combines theory with hands-on experience in:

  • Writing
  • Editing
  • Visual communications
  • Time/resource management
  • Research and measurement
  • Public speaking
  • Teamwork
  • Media monitoring and social listening

You also gain experience in design, content creation, social media engagement and business basics. This prepares you for work with:

  • all levels of government
  • national associations
  • public relations agencies
  • private companies
  • not-for-profit organizations
  • Improve your skills throughout the program and gain valuable experience working on the annual charitable fundraising campaign. In the last semester of the program, you put your skills into practice during a 280-hour field placement or by completing an in-depth project.

Graduates from this program work across Canada and around the world, and have a thorough understanding of all media channels, from dealing with journalists and other influencers to managing social media campaigns.