Graduate Certificate in Advertising - Art Direction

Humber Polytechnic - Lakeshore Campus

Canada,Ontario

 1 Shortlist

12 Months

Duration

CAD 19,589/year

Tuition Fee

CAD 100 FREE

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 57,000 +

Int. Students: 6,000 +

Campus Detail

Main Campus Address

3199 Lake Shore Blvd. West Toronto, ON M8V 1K8

Graduate Certificate in Advertising - Art Direction

Program Overview

The Advertising - Art Direction Graduate Certificate is designed to arm you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional

Learning Outcomes

  • Upon successful completion of the program, a graduate will:
    • Conduct secondary research to derive insights for proposed advertising and marketing solutions.
    • Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.
    • Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.
    • Complete all work in a professional, ethical and timely manner.
    • Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.
    • Collaborate in professional team environments to produce and present creative solutions to client challenges.
    • Self-assess to identify the lessons available in failure and the place of critique in the improvement process.
    • Develop a showcase portfolio to represent industry ready competency in art direction.
    • Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.
    • Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation

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