Master of Business Administration (ISP) (Specialization) in Marketing (Co-op Optional)

Brock University

Canada,Ontario

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17 Months

Duration

CAD 32,000/year

Tuition Fee

CAD 140

Application Fee

Apply Date

Canada, Ontario

Type: University

Location Type: Semi-Urban

Founded: 1964

Total Students: 19,000 +

Campus Detail

Main Campus Address

1812 Sir Isaac Brock Way, St. Catharines, ON L2S 3A1, Canada

Master of Business Administration (ISP) (Specialization) in Marketing (Co-op Optional)

Program Overview

This program answers the needs of today’s global business world. We take your international background and synthesize it with a North American business education.

Our MBA (ISP) graduates are successful because of our focus on a strong integrative and practical approach to management with a global perspective, numerous opportunities to be engaged in the community and ongoing chances to improve your English language skills. You’re part of a community that is focused on your success, both during your MBA and beyond.

Your classes are composed of classmates from around the world, ensuring an integrated global approach to Canadian and global business theory. It’s a supportive environment, with your professors and classmates working in partnership to enhance your understanding of your subject and develop your communication and presentation skills.

Specializations: Accounting (CPA accredited), Business Analytics, Finance, Human Resource Management, Marketing, Operations Management, or complete a general MBA.

Marketing– MBA (ISP)
The marketing specialization equips you with an integrated managerial and global business approach to marketing that helps you first apprehend the values of product/service offerings, their market spaces as well as competitors, and then enables you apply the theoretical principles of marketing to deliver superior customer experiences that advance sustainable competitive advantage and growth. Emphasis is centrally placed on understanding practical, real-world marketing problems through customer behaviour and marketing analytics, and solving these problems using learned insights through innovative marketing strategies. Students will be able to earn the Canadian Professional Sales Association (CPSA) Sales Certificate upon completion of the specified courses, and the core and elective courses in the stream shall progress students well in earning the American Marketing Association (AMA) Professional Certified Marketer in Marketing Management, Sales Management, and Digital Marketing Certificate.