Master of Science in International Marketing with Consumer Psychology

Heriot-Watt University - Edinburgh Campus

UK,Scotland

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12 Months

Duration

CAD 23,248/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, Scotland

Type: University

Location Type: Urban

Founded: 1966

Total Students: 31,000 +

Int. Students: 6,200 +

Campus Detail

Main Campus Address

Campus The Avenue, Edinburgh EH14 4AS

Master of Science in International Marketing with Consumer Psychology

Program Overview

The MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

There are two sets of mandatory courses.  The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).

In Semester 3 the International Marketing with Consumer Psychology dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

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