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Master of Science in International Marketing with Consumer Psychology

Heriot-Watt University - Edinburgh Campus

UK,Scotland

0 Shortlist

12 Months

Duration

CAD 24,176/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, Scotland

Type: University

Location Type: Urban

Founded: 1966

Total Students: 31,000 +

Int. Students: 6,200 +

Campus Detail

Main Campus Address

Campus The Avenue, Edinburgh EH14 4AS

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Master of Science in International Marketing with Consumer Psychology

Program Overview

Our MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.

During the master’s programme, you’ll develop knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems. You’ll critically evaluate the role of marketing and consumer psychology within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills to various marketing, consumer psychology and international marketing scenarios and generate strategic options for resolving such problems.

Each course will equip you with highly employable expertise and skills across marketing and consumer psychology. You’ll have the opportunity to choose an optional course – from sustainable marketing, social media marketing, contemporary business technology, and heritage and cultural marketing – to customise your learning and develop your specific marketing interests. Your international marketing with consumer psychology dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing or consumer psychology topic, which is of interest to you.

You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

7 Days

Program Intensity

Full-Time

Duration of Program

12 Months

Program Intakes

Intake Month/Year		Intake Status
sep 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 24,176 per year

*Note: The fee is approximate and is subject to change

Living Cost in Heriot-Watt University - Edinburgh Campus

CAD 10,224 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.0 Minimum Listening - 5.5 Minimum Reading - 5.5 Minimum Writing - 6.0 Minimum Speaking - 5.5
TOEFL
- Minimum Overall Score - 79.0 Minimum Listening - 17.0 Minimum Reading - 18.0 Minimum Writing - 21.0 Minimum Speaking - 20.0
PTE
- Minimum Overall Score - 65.0 Minimum Listening - 59.0 Minimum Reading - 59.0 Minimum Writing - 63.0 Minimum Speaking - 59.0

Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

Minimum CGPA Required: 55.00 %

Additional Information

International internship opportunity:

This programme offers you the exclusive opportunity to apply for an competitive four-week international internship at the Toronto HQ and New York offices of Array Marketing. Array Marketing has over 35 years’ experience in the retail sector, producing innovative visual merchandising and point-of-purchase displays for leading brands such as L’Oréal, Urban Decay, MAC, Sephora, ULTA, Estee Lauder and Prada. The internship provides experience across key operational areas including project management, digital marketing, merchandising, store fittings, and understanding the luxury consumer. 2016’s successful candidate was offered a permanent role with Array Marketing after presenting innovative business development ideas based on her dissertation research.

Scholarships

We are pleased to announce that we are offering scholarships on a first-come, first-served basis. Second Round of Scholarship Deadline - 31 March 2025 - Heriot Watt University, UK Campus

Flexible Payment Option: Students can opt for partial deposit of £1000 before the deadline and reserve their seat and scholarship for the intake, pay balance deposit of £3000 to obtain the CAS

English Language Test Results: Students with ELT conditions are encouraged to share their test details for us to update their records

Please note, these scholarships are strictly on first come first serve basis

Scholarships

We currently have limited scholarships available for September 2025 intake strictly on first come first serve basis:

UG Scholarship Value (2)	PG Scholarship Value (3)
£3000	£2000
£4000	£4000
NA	£6000

Please note, the third round of academic scholarship deadline is 15 April 2025. We request you to communicate this information to the prospective students & offer holders who may be interested in the intake.

This program offers a 4000 scholarship for the September 2025 intake.

Work Permit

PGWP

There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.