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Master of Science in International Marketing

Heriot-Watt University - Edinburgh Campus

UK,Scotland

0 Shortlist

12 Months

Duration

CAD 23,248/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, Scotland

Type: University

Location Type: Urban

Founded: 1966

Total Students: 31,000 +

Int. Students: 6,200 +

Campus Detail

Main Campus Address

Campus The Avenue, Edinburgh EH14 4AS

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Master of Science in International Marketing

Program Overview

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).

Students can select two course options as business related specialisms - one for each semester. These include digital technology (Strategic Innovation Management, Contemporary Business Technology, Social Media Marketing), business performance (Project Management, Measuring and Managing Performance) and the contextualisation of marketing (Issues and Trends in Tourism, Entrepreneurship Creativity, Legal Context of Marketing). For those who wish an more detailed introduction to marketing practice, there is also an option in Marketing.

In Semester 3 the International Marketing dissertation is the capstone course where students “deep-dive” into their chosen area of research. Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in Dubai and Malaysia. Our aim is to enable you to become a highly employable citizen of the world.

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

7 Days

Program Intensity

Full-Time

Duration of Program

12 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2024		Not Available
sep 2024		Closed

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 23,248 per year

*Note: The fee is approximate and is subject to change

Living Cost in Heriot-Watt University - Edinburgh Campus

CAD 9,207 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.5 - 6 - With No Band Less Than
TOEFL
- Minimum Overall Score - 85.0 Minimum Listening - 19.0 Minimum Reading - 20.0 Minimum Writing - 21.0 Minimum Speaking - 20.0
PTE
- Minimum Overall Score - 68.0

Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

Minimum CGPA Required: 55.00 %

Additional Information

International internship opportunity:

Each year the International Marketing Programme provides one outstanding student with the amazing opportunity to participate in a four-week international internship based at the Toronto HQ and New York offices of Array Marketing, a leading in-store marketing company with operations in Canada, USA, UK, and China.
Array Marketing has over 35 years of experience in the retail sector, producing innovative visual merchandising and point-of-purchase displays for leading brands such as L’Oréal, Urban Decay, MAC, Sephora, ULTA, Estee Lauder and Prada.
If selected for this international internship you will gain experience across Array Marketing’s key operational areas including project management, technical development, merchandising, store fittings, and commercial operations.
2016’s successful candidate was offered a permanent role with Array Marketing after presenting innovative business development ideas based on their dissertation research.

Scholarships

We are pleased to offer a limited number of scholarships for the January 2025 intake, available on a first-come, first-served basis:

£2,000 scholarships
£4,000 scholarships
£6,000 scholarships

Scholarship for Jan 2025

PG Scholarships ranging From £2000 to £6000
*Varies by Course* Limited seats, First come, First Served.
Block Your seat & Scholarships by Paying £1000 Deposit by 30^thSept.
CAS Deposit £4000.

This program offers a 4000 scholarship for the September 2024 intake.

Work Permit

PGWP

There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.