Master of Science in International Fashion Marketing
Heriot-Watt University - Edinburgh Campus
UK,Scotland
0 Shortlist
12 Months
Duration
CAD 21,136/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
UK, Scotland
Type: University
Location Type: Urban
Founded: 1966
Total Students: 31,000 +
Int. Students: 6,200 +
Campus Detail
Main Campus Address
Campus The Avenue, Edinburgh EH14 4AS
Master of Science in International Fashion Marketing
Program Overview
The MSc in International Fashion Marketing provides students with a contextualised knowledge of international marketing that prepares them to meet the marketing challenges facing the fashion industry today.
There are eight taught courses, divided equally over two semesters, followed by an international fashion marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes …
Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumers in Fashion, Marketing Metrics, Branding and Communication in Fashion, Research Philosophy and Practice) as well as specialist marketing knowledge (Fashion Product Development and Fashion Buying and Merchandising).
In Semester 2 students have the choice of a marketing course option in either Sustainable Marketing or Social Media Marketing reflecting vital fashion industry trends.
In Semester 3 the International Fashion Marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of research. Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 21,136 per year
*Note: The fee is approximate and is subject to change
Living Cost in Heriot-Watt University - Edinburgh Campus
CAD 10,224 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
