Bachelor of Commerce in Marketing (Honours)

Seneca Polytechnic - Newnham Campus

Canada,Ontario

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48 Months

Duration

CAD 20,094/year

Tuition Fee

CAD 90 FREE

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 63,200 +

Int. Students: 24,600 +

Campus Detail

Main Campus Address

1750 Finch Ave E, North York, ON M2J 2X5, Canada

Bachelor of Commerce in Marketing (Honours)

Program Overview

Through this four-year degree program, you will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights.

You will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context.

Skills
Throughout this program you will develop the following skills:

  • Creative problem-solving
  • Curiosity
  • Adaptability
  • Resiliency
  • Strong communication skills
  • Project management

Mandatory Degree Work Term
A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation.  Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.