Bachelor of Arts (Hons) in Business Management and Marketing

University of the West of England - Bristol - Frenchay Campus

UK,England

 0 Shortlist

36 Months

Duration

CAD 16,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 36,700 +

Int. Students: 6,700 +

Campus Detail

Main Campus Address

Frenchay Campus, Coldharbour Ln, Bristol BS16 1QY, United Kingdom

Bachelor of Arts (Hons) in Business Management and Marketing

Program Overview

BA (Hons) Business Management and Marketing provides a solid foundation in business with a specialist focus on marketing. Experience a range of business and marketing disciplines and shape your degree to design your own career.

Why study business management and marketing?

Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy. A degree in business management and marketing gives you an understanding of organisations and their management, and how marketing is used to demonstrate the quality and value of products, brands, and services.

Why UWE Bristol?                                   

BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of disciplines and choose your career path as you progress.

You?ll develop an understanding of the core subjects relevant to both business and marketing disciplines operating within a global context. Working both collaboratively and independently, you?ll develop key employability skills including improved digital literacy, critical thinking, creativity, ethical values, an entrepreneurial outlook and confident communications skills.

You?ll have the opportunity to specialise in an area of interest, including exploring the world of digital communications and artificial intelligence, agency marketing, brand management, project management, research, analytical skills and the importance of social value and sustainability.

You?ll be encouraged to embrace emerging technologies and industry practices that are helping to shape a more sustainable future.

You?ll analyse real business issues and learn about the market process, including traditional and digital marketing methods and global approaches.

Gain real-world experience which could include a placement, internship, paid work, volunteering, cross-cultural teamwork, overseas study, attending  pitches, guest lectures, and networking opportunities.

Graduate ?career-ready? to step into your first business or marketing role. Alternatively, you may choose to progress your academic studies further.

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