Program Overview

A postgraduate pathway is a single course comprising two stages of study; Pre-Master’s and Master’s. When you successfully complete the full pathway you will be awarded a Master’s degree from International College Portsmouth (ICP) at University of Portsmouth.

Advantage of International College Portsmouth (ICP) at University of Portsmouth Postgraduate Pathway

The postgraduate pathway is designed for students from a variety of backgrounds who:

• Require additional English language training
• Come from a different academic environment to that of the UK
• Have been away from studies for a period of time
• Are looking to fine-tune skills already gained during undergraduate studies, employment or both

If you fall into any of the above categories, choosing the postgraduate pathway at International College Portsmouth (ICP) at University of Portsmouth is the right decision.

The Pre-Master’s pathway will prepare you for future postgraduate studies by giving you confidence and expertise in areas relevant to your taught Master’s degree. You will:

• Develop your fundamental knowledge and understanding of the basic principles relevant to your chosen degree
• Develop basic numerical techniques, research methodologies and ICT, presentation and communication skills
• Gain a competent set of transferable skills that will help you in your academic studies and future career, and enable you to make informed decisions
• Attain the necessary level of language competence specific to your chosen field of study.

Pre-Master's (Stage 1)

International Marketing

Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.

On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.

You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics.

You'll also have the chance to work on projects with the local business community, and spend time immersed in another culture on an international study trip.

When you graduate, you'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures.