Bachelor of Business Administration (Major) in Marketing

Thompson Rivers University - Kamloops Campus

Canada,British Columbia

 0 Shortlist

48 Months

Duration

CAD 21,090/year

Tuition Fee

CAD 100

Application Fee

Apply Date

Canada, British Columbia

Type: University

Location Type: Urban

Founded: 1970

Total Students: 25,000 +

Int. Students: 4,500 +

Campus Detail

Main Campus Address

1250 Western Ave, Williams Lake, BC V2G 1H7, Canada

Bachelor of Business Administration (Major) in Marketing

Program Overview

The Marketing Major is a challenging program that prepares students to assume many of the most important positions in business. Marketers, as they like to call themselves, are a company's creative force. Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product or service ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival.

After graduation, students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses, while a few have gone on to earn graduate degrees in hopes of pursuing careers in teaching or research at the college or university level.

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