AEC in Social Media Strategy

LaSalle College - Montreal Campus

Canada,Quebec

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12 Months

Duration

CAD 22,900/year

Tuition Fee

CAD 50

Application Fee

Apply Date

Canada, Quebec

Type: College

Location Type: Urban

Founded: 1959

Total Students: 17,000 +

Int. Students: 6,800 +

Campus Detail

Main Campus Address

2000 Saint-Catherine St W, Montreal, Quebec H3H 2T3, Canada

AEC in Social Media Strategy

Program Overview

The virtual world is now unavoidable, and demand for community managers grows every day. Social media is truly important for clients, whether used to generate customer loyalty or improve the customer experience. This means that responsiveness is important in terms of implementing changes, and developing, operating and expanding businesses.

Community managers are responsible for the organization’s brand—they take charge of its reputation and inform the company of the competition’s practices and industry trends. They analyze the situation to gauge the efficacy and functioning of the strategies in place, with the aim of improving future actions.

The Social media strategy AEC teaches students how to develop, write and optimize promotional texts online, communicate with different web communities, and prevent and manage crises.