Program Overview

Pre-Masters Programme in Business, Management and Law (1-Term)

The Pre-Masters Programme includes academic modules, study skills and English language training, providing complete preparation for your postgraduate degree.

Is this programme for me?

As part of the Pre-Masters Programme in Business, Management and Law you will:

• Gain understanding of the analysis of academic concepts and issues relating to operations management, organisational strategy and organisational behaviour with an emphasis on critically evaluating ideas and applications
• Identify the limitations of business models and management theory
• Complete a subject related research project
• If you take the Law route, you will study the principles of legal methods, legal argument and legal concepts are outlined, and you are encouraged to develop skills in legal argument.

When you complete the Pre-Masters Programme in Business, Management and Law, and achieve the required grades, you can progress to Digital Marketing with Advanced Practice MSc at Liverpool John Moores University.

Leading to: Digital Marketing with Advanced Practice MSc
This Advanced Practice course will provide you with the knowledge and skills to reach digital audiences, whilst also enabling you to gain practical experience.

• Learn from staff with strong links to professional bodies
• Undertake a group consultancy project
• Benefit from course content which is of a professional standard relevant to potential marketeers
• Study in a dynamic business school, located in the city of Liverpool

Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.

As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers.

The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to produce cutting-edge creative strategies and develop, manage and lead a digital marketing campaign.