Program Overview

Pre-Masters Programme in Business, Management and Law (1-Term)

The Pre-Masters Programme includes academic modules, study skills and English language training, providing complete preparation for your postgraduate degree.

Is this programme for me?

As part of the Pre-Masters Programme in Business, Management and Law you will:

• Gain understanding of the analysis of academic concepts and issues relating to operations management, organisational strategy and organisational behaviour with an emphasis on critically evaluating ideas and applications
• Identify the limitations of business models and management theory
• Complete a subject related research project
• If you take the Law route, you will study the principles of legal methods, legal argument and legal concepts are outlined, and you are encouraged to develop skills in legal argument.

When you complete the Pre-Masters Programme in Business, Management and Law, and achieve the required grades, you can progress to Digital Marketing MSc at Liverpool John Moores University.

Leading to: Digital Marketing MSc
The MSc Digital Marketing at LJMU will extend your traditional marketing knowledge and equip you with new knowledge and approaches to reach digital audiences.

• Learn from staff with strong links to professional bodies
• Study on a cutting-edge course, accredited by the Institute for Direct and Digital Marketing
• Benefit from course content which is of a professional standard relevant to potential marketeers

Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.

As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers. Your postgraduate study on this specially designed course at LJMU will place you at the leading edge of creative strategy in this exciting area of the marketing industry.

The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to develop, manage and lead a digital marketing campaign.

It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.