Bachelor of Business Administration with Major in Marketing

Southern Alberta Institute of Technology (SAIT)

Canada,Alberta

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48 Months

Duration

CAD 24,600/year

Tuition Fee

CAD 175 FREE

Application Fee

Apply Date

Canada, Alberta

Type: College

Location Type: Urban

Founded: 1916

Total Students: 55,500 +

Campus Detail

Main Campus Address

1301 16 Ave NW, Calgary, AB T2M 0L4, Canada

Bachelor of Business Administration with Major in Marketing

Program Overview

Do you enjoy solving problems for people, discovering patterns of opportunity, creating persuasive communications, influencing buyers, and strengthening brands? Our marketing major in the Bachelor of Business Administration degree program is for those who want to become a marketing pro. You'll develop the essential skills it takes to succeed in a marketing career.


By pursuing the marketing major, you'll learn to:  

  • create, strengthen, and manage brands effectively and ensure they resonate with your target audience
  • develop comprehensive strategies to enhance brand equity 
  • master the art of strategic marketing planning and recommend strategies grounded in thorough environmental scans and research
  • identify market opportunities and create data-driven plans to capitalize on them 
  • dive deep into marketing research techniques, perform qualitative and quantitative marketing research to uncover valuable insights and analyze data to make informed marketing decisions
  • embrace the latest digital marketing technologies to optimize marketing opportunities and integrate current and emerging tech tools for maximum impact 
  • create sustainable value through effective product management, development, pricing, and distribution to meet consumer needs and drive growth 
  • validate your marketing strategies and tactics by delving into consumer behaviour insights
  • explore the psychology behind consumer choices and tailor your campaigns accordingly 
  • execute and oversee product launches in local and international markets, whether they involve goods, ideas, or services
  • navigate the challenges and opportunities of global marketing
  • innovate, analyze and design to improve business performance or develop your own new venture.

Choosing the marketing major means you'll be ready for success in the changing marketing field. Whether you want to influence buyers, launch new products, or build strong brands, our program gives you the skills and knowledge to excel.