Program Overview

A Pathway in Business and Management is designed to develop strong foundations in design, critical thinking, and research.

In the First Year Pathway students complete the International College Portsmouth (ICP) at University of Portsmouth first year of the degree, undertaking the same modules, in the same classes as students entering the University directly. Alongside the International College Portsmouth (ICP) at University of Portsmouth modules, students entering through the First Year Pathway will have additional support and tuition from International College Portsmouth (ICP) at University of Portsmouth.

First Year

A First Year pathway is available for students who:

• Don’t meet the entry requirements to enter university level study directly (but hold equivalent to AS/A level studies)
• Feel that additional support at the start of university studies will help them stand a better chance of success
• Have been away from studies for a period of time
• Come from a different academic environment to that of the UK

If you fall into any of the above categories, choosing an undergraduate pathway at International College Portsmouth (ICP) at University of Portsmouth is the right decision. Depending on your academic needs here at International College Portsmouth (ICP) at University of Portsmouth.

Progressing from First Year

At International College Portsmouth (ICP) at University of Portsmouth we offer a first year or stage 2 level study. Either students will enter this pathway following completion of the foundation, or for students that have completed equivalent of A level study we also have an entry point at first year of a bachelor’s degree.

Upon completion of the first year, or Stage 2, you will seamlessly progress to the second year of your chosen degree with the University, and no longer be registered with International College Portsmouth (ICP) at University of Portsmouth.

Marketing

In a busy world full of distractions, businesses rely on marketing to get their customers' attention and get an edge over their competition. This BA (Hons) Marketing degree course gives you the knowledge and skill you need to excel as a professional marketer.

You'll get an understanding of the role that marketing plays within a business and learn how to apply customer insight and research to supercharge your marketing strategies and communications. You'll also hone your creativity, critical analysis, problem solving, teamwork and communication skills through the practical application of your marketing knowledge.

By the end of the course, you'll have the experience and skills for a career in areas like product management, marketing research, advertising, public relations, sales and web marketing.