Program Overview

A Pathway in Business and Management is designed to develop strong foundations in design, critical thinking, and research.

In the First Year Pathway students complete the International College Portsmouth (ICP) at University of Portsmouth first year of the degree, undertaking the same modules, in the same classes as students entering the University directly. Alongside the International College Portsmouth (ICP) at University of Portsmouth modules, students entering through the First Year Pathway will have additional support and tuition from International College Portsmouth (ICP) at University of Portsmouth.

First Year

A First Year pathway is available for students who:

• Don’t meet the entry requirements to enter university level study directly (but hold equivalent to AS/A level studies)
• Feel that additional support at the start of university studies will help them stand a better chance of success
• Have been away from studies for a period of time
• Come from a different academic environment to that of the UK

If you fall into any of the above categories, choosing an undergraduate pathway at International College Portsmouth (ICP) at University of Portsmouth is the right decision. Depending on your academic needs here at International College Portsmouth (ICP) at University of Portsmouth.

Progressing from First Year

At International College Portsmouth (ICP) at University of Portsmouth we offer a first year or stage 2 level study. Either students will enter this pathway following completion of the foundation, or for students that have completed equivalent of A level study we also have an entry point at first year of a bachelor’s degree.

Upon completion of the first year, or Stage 2, you will seamlessly progress to the second year of your chosen degree with the University, and no longer be registered with International College Portsmouth (ICP) at University of Portsmouth.

Marketing

Marketing is about so much more than advertising. This BA (Hons) Marketing degree explores the wider role that marketing plays in business and how it can shape the behaviours of consumers and society.

On this CIM accredited course you’ll discover what makes a brand, how to develop new product concepts, and why understanding consumers is so important. You’ll specialise in topics that interest you by choosing optional modules after your first year, with the chance to study topics such as project management or B2B marketing.

You’ll finish your degree with an in-depth understanding of how marketing can grow an organisation, and with experience working on a range of practical projects to boost your marketing portfolio. You’ll learn to create effective communications, apply your skills and knowledge to real-life scenarios, and work with live clients throughout your studies.

When you graduate you’ll already have experience of industry standard software such as Hubspot and Excel, with opportunities to earn certifications in these softwares as you study.

If you choose to complete an industrial placement year after your second or third year, you’ll have a year of industry experience too.

You’ll enter the job market ready to apply your marketing skills in any sector that interests you — whether you want to work in a specific area of business, for a marketing agency, or as a freelancer.