Pre-Master in Creative and Cultural Business leading to Master of Science International Marketing Management

Navitas Group - The International College at Robert Gordon University (ICRGU)

UK,England

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26 Months

Duration

CAD 13,720/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2024

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 16,500 +

Campus Detail

Main Campus Address

ICRGU at Robert Gordon University, Garthdee Road AB10 7QE

Pre-Master in Creative and Cultural Business leading to Master of Science International Marketing Management

Program Overview

This accredited International Marketing degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

What you will study?

  • stage 1
    • You will gain a solid understanding of marketing and its key functional areas including business marketing and innovation, strategic digital communications, and global marketing management. Transferable skills in communication, teamwork and presentation are also developed.
  • stage 2
    • You will continue to develop your specialist skills, in-depth knowledge and practical experience. You will present a written research proposal for submission, which will normally form the basis for the master's dissertation or project. A four week period of professional industry experience is undertaken at the end of the taught modules.
  • stage 3
    • The Project/Dissertation can take the form of a practical project as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

 

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