Pre-Master in Creative and Cultural Business Leading to Master of Science in International Marketing Management

Navitas Group - The International College at Robert Gordon University (ICRGU)

UK,England

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15 Months

Duration

CAD 7,250/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2024

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 16,500 +

Campus Detail

Main Campus Address

ICRGU at Robert Gordon University, Garthdee Road AB10 7QE

Pre-Master in Creative and Cultural Business Leading to Master of Science in International Marketing Management

Program Overview

Pre-Master in Creative and Cultural Business is specifically designed to allow international students to reach their full potential in pursuit of a Postgraduate degree at Robert Gordon University.
This 10 week programme is specifically designed for students studying the pathway to Robert Gordon University Master’s programmes. Developed alongside RGU, this course provides graduates the skills, knowledge and focus needed throughout their studies at MSc level. Students will develop and demonstrate a proactive and self-managed approach to business planning, project management, critical thinking and problem solving.

Students who successfully complete the Pre-Masters course at ICRGU are guaranteed entry to their chosen MSc programme.

International Marketing Management

The International Marketing Management degree covers domestic and international marketing issues and develops students to have a more creative, flexible and customer-focused approach to marketing.

This accredited International Marketing degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

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Pre-Master in Creative and Cultural Busi...

 Program Level: Undergraduate Pathway
 Duration: 26 months
 Tuition Fee: CAD 13,720

 Application Fee: CAD 0 FREE

English Requirement: IELTS 

Work Permit: