Pre-Master in Creative and Cultural Business leading to Master of Science Fashion Management

Navitas Group - The International College at Robert Gordon University (ICRGU)

UK,England

 0 Shortlist

26 Months

Duration

CAD 13,720/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2024

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 16,500 +

Campus Detail

Main Campus Address

ICRGU at Robert Gordon University, Garthdee Road AB10 7QE

Pre-Master in Creative and Cultural Business leading to Master of Science Fashion Management

Program Overview

This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.

A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.

Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.

What you will study?

  • Stages 1 & 2
    • You will develop your knowledge and understanding of the key areas of fashion management including fashion branding, the fashion business environment, fashion forecasting, buying and merchandising and global fashion strategy. You will also gain communication, management and digital strategy skills. A four week period of professional industry experience is undertaken at the end of the taught modules for September starts, or between stage 1 and 2 for January starts.
  • stage 3
    • You will work independently but under tutorial supervision, to undertake research and prepare a 15,000 word dissertation on a fashion related topic within a relevant field. This provides you with the opportunity to integrate and synthesise your knowledge and understanding of fashion management. A practical project or professional consultancy option is available as an alternative to the traditional written dissertation.

 

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