Undergraduate Pathway First year in Communication, Marketing and Media leading to Bachelor of (Hons) in Events Management

Navitas Group - The International College at Robert Gordon University (ICRGU)

UK,England

 0 Shortlist

48 Months

Duration

CAD 12,750/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2024

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 16,500 +

Campus Detail

Main Campus Address

ICRGU at Robert Gordon University, Garthdee Road AB10 7QE

Undergraduate Pathway First year in Communication, Marketing and Media leading to Bachelor of (Hons) in Events Management

Program Overview

This Event Management degree is a highly practical course providing you with a perfect blend of core management and specialist event management knowledge and skills to be successful in the industry. You will have the opportunity to attend guest lectures and events, organise live events and participate in course related study trips.

A unique and focal aspect of the course is the opportunity to gain real world industry experience and build strong industry links through the development of your Industry Experience Portfolio (IEP). You are able to tailor your portfolio to the industry of your choice and in your final year will apply your portfolio knowledge to plan, manage and analyse your own event for a local charity in the Main Event module.

What you will study?

  • Year 1
    • You will begin to develop your knowledge and understanding of business and events through general business and specialist event modules. You will learn how to scope and design an event, from event vision through to planning and executing the event itself and start building your Industry Experience Portfolio (IEP).
  • Year 2
    • You will develop your management knowledge by studying brand management, advertising communication and consumer behaviour modules. Specialist events modules will cover key issues including identifying and managing risk, crowd behaviour and control, and contemporary threats to security and their appropriate management. You’ll continue your practical experience within industry by undertaking your second IEP module.
  • Year 3
    • You will consider policy and planning in relation to a range of events from small community-based cultural activities to sporting mega-events. You will study the growing need for events and venues to be sustainable and the role they play in economies and nation states. Your team will plan, manage, produce and evaluate a live festival event in Aberdeen city centre.
  • Year 4
    • You undertake a significant piece of independent research into a specific aspect of the industry, guided and supported by an allocated supervisor. You will test all your practical and theoretical skills by designing and delivering your own large charity event on a city wide stage.

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